Amazon denies that it’s developing a freemium version of Prime Video, despite reports

no plans to create a free, ad-supported version of Prime Video

Amazon had already toyed with this idea last year, so this should be any big surprise. Their denial is interesting but fairly specific. Prime Video is their ad-free offering so. Amazon Video or some other name could be released and include ads. They should have kept the story running and not said anything, but I assume they didn’t want to Prime name to be associated with ads.

Update: It happened.